In the digital age where we must dodge Game of Thrones spoilers everywhere we turn (some might say it is even your fault for not keeping up), we must protect Avengers: Endgame at all costs. The highly anticipated premiere is tonight, culminating an era comprising 22 movies and perhaps the highest-grossing franchise of all time. For those of you who were quick enough to snatch your movie tickets two weeks ago, kudos to you. For those of us who have work and must wait until the weekend, I wish you all the best.
But what about those who are the latter and can’t stay offline due to their job? For those Marvel fans who double as social media managers or Digital content writers, you have to always be monitoring what’s trending and what the hot topics are online. But how can you hop on the Twitter trending topics when those inconsiderate trolls are sneaking Endgame spoilers throughout the timeline? Here’s how to avoid ruining your Endgame experience.
- Schedule. Schedule. Schedule. As a social media manager, or whatever your online post is, you should already be familiar with social media calendars. Curating your monthly posts so as to not be scrambling at the last minute is basic social media practice. Now more than ever, you must prepare for at least the next few days every single post across social channels you need to put online for your brand. Schedule them out and that lessens the likelihood of you spotting something you didn’t want to.
- Mute like your life depends on it. Twitter has this nifty little feature where you can mute words or phrases so they don’t pop up on your timeline. This might be tricky, as you might think you muted all the main phrases and important characters’ names and then wham! You forgot about some secondary character and then their death or some other spoiler slaps you in the face while scrolling.
- Delete the apps and manage on desktop. If your brand/company doesn’t have a floater social media smartphone, you more than likely manage social media monitoring tools, like Tweetdeck or Hootsuite, on your desktop. These are great platforms where you can customize social listening to your brand, so you can avoid anything that doesn’t pertain to you. You will still see your mentions, comments and timeline still without the risk of being spoiled like when scrolling on your phone. That said, delete all your social media apps. That might be the only definite way you won’t be tempted to search the #Endgame hashtag tonight. Besides, if you’re a Marvel fan, (like me) and have been waiting for this moment for a looooong time, not being on social for a couple days is worth it.
- When all else fails, avoid Twitter like the plague and hope your boss understands. With such a gargantuan franchise coming to an end in the MCU, you can’t take any chances. Especially if you’ve done the effort of buying tickets beforehand, had a Marvel watch party leading up to it, and are avoiding wearing mascara to the showing because we all know it will be a sob fest. If you’ve done all of the above, you should be fairly safe, but you never know when someone coming out of the theater as you’re walking in might murmur something that undoes everything.
Even if you do get spoiled, don’t let it ruin your anticipation. Regardless, the movie ought to be a good one, even if you sort of know how it ends. Sit back with your snacks, have fun, and remember: Don’t Spoil the Endgame.
The Pen & Harpoon 